In southern Mexico, we worked with dentist Elisa Luquín to create her clinic’s identity from the ground up, from naming and stationery to the branding of the physical space. Since dental visits are often viewed as a necessity rather than a pleasure, our challenge was to convey warmth, trust, and friendliness through both design and environment. The result is a cohesive brand that balances professionalism with approachability, living seamlessly within the clinic and earning the satisfaction of our client.